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BROCHURES

Epclusa Brochure

Project Details

At the time, Epclusa was a brand new hepatitis C drug on the market that differentiated itself by its ability to treat multiple patient types. For their launch, they needed a brochure they could give to potential treaters. This brochure was a brief overview of the drug and the studies that proved its effectiveness.

My Role

The main challenge of this project was finding a way to condense all the drug information into an easily digestible format. My job was to find the important messaging, shorten it, and create the story flow. The result was an easily comprehensible brochure that told the essential information of Epclusa and sparked potential treaters’ interest.

LETTERS

Letter of explanation

Project Details

A hepatitis C liver progression chart was recently created for doctors to use in their offices. The chart needed a letter to accompany it to explain how the chart can be used in their office.

My Role

We wanted to make sure the doctor would actually use the chart. So, we used the strategy of our disease awareness campaign as an outline for the letter.  I followed the outline when writing the letter by opening up with statistics about the dangers of hepatitis C and then going into the curability of the disease. Then, we explained exactly how to use the liver chart in their office as a tool to help patients understand the dangers of the disease and that the disease is curable.

POSTERS

Project Details

These motivational posters were used for our company’s 2015 and 2016 New Year kickoff events. The themes for both events were about motivating the workforce while tying it in with the cooking aspect of the event.

My Role

Motivation comes easy when you are inspired. I used that mindset when writing these posters. I also took inspiration from other great minds to help create these quotes.

LEAVE BEHINDS

Baby Boomer Leave Behind

Project Details

The majority of hepatitis C patients are baby boomers. Our disease awareness campaign needed a leave behind to help inform healthcare practitioners about this high-risk group. It also needed to motivate healthcare practitioners to screen baby boomers for hepatitis C.

My Role

For this project, I worked closely with a senior copywriter. I was in charge of finding the statistics to use in the piece and write the information in our brand’s tone. While finding the research, I grouped together related information to help form a good story flow for the brochure. Then, I worked with our senior copywriter to create the final version of the brochure.

HCV Statistics Leave Behind

Project Details

This leave behind was created to be an overview of new hepatitis C statistics from a wide range of publications. It expanded the information of an established campaign that educated healthcare practitioners about hepatitis C and its curability.

My Role

I was in charge of finding statistics we have not used in our disease awareness campaign. We wanted this brochure to be fresh and introduce new information we can use in future messaging for the campaign. I also worked with an art director to help create infographics for the brochure. With all the statistics, infographics really helped to relay the statistical information fast. I also worked with a senior copywriter to write the brochure and create the story flow.

Awards

2017 RxClub Show Awards–Award of Excellence: Education

Liver Progression Chart

Project Details

Hepatitis C is a disease that is not easily recognized. It takes years for symptoms to show. This chart was designed to help doctors explain what hepatitis C does to their patient’s liver.

My Role

For this project, I wrote and did the research. This was our first patient-facing piece so the tone had to change. Before this, our disease awareness campaign only spoke to doctors. I needed to take our messaging and simplify it for the new audience who are not familiar with a lot of medical terms.

Branded Liver Progression Chart

Project Details

This was a redesign of a liver chart we already designed, but we branded it to fit in with the Harvoni brand.

My Role

This was an interesting project because everything was already done. All I needed to do was write the same liver chart but in the voice of a new brand.

Digital

Emails

Project Details

These emails are from multiple projects across multiple brands. Each one has its own purpose, audience, and tone. I grouped together to show my ability to write in different styles.

My Role

I was the lead writer for these projects. I also worked with different art directors and digital team members to make sure they turned out correctly.

Social media

Project Details

This is for Purohit Navigation’s social media. The goal of this campaign is to promote company branding while sending a nice holiday message to their social media followers. This campaign was also a way to promote the company’s creativity.

My Role

Each post needed to play off of the company's 'U' logo. I sketched out all the visuals and wrote the headlines for these social media posts. I needed to make sure the visuals and copy worked well together. I then worked with art directors to help turn my sketches and ideas into the final post.

Awards

2017 PM360 Pharma Choice Social Media­–Bronze Award

2016 RxClub Show Awards–Award of Excellence: Best Social Media

2016 RxClub Show Awards–Award of Excellence: Best Self Promotion

2015 RxClub Show Awards–Award of Excellence: Best Social Media

Video

Bromance

Project Details

Our client was giving a presentation at a corporate event to announce the merging of two sales teams. They wanted to brand their presentation with the idea of two becoming one team.

My Role

I was brought onto the project to do concepting with the team. The clients never asked for a video in their presentation, but as we were concepting I told my team that I can make a video of each concept to better pitch our ideas. During the pitch, they loved this "Bromance" concept and the video. They ended up expanding the scope of the project so they could use the video. I then worked with a vendor to polish off the initial video I edited to give it a high production value look.

Concept Video

Project Details

Same project as the "Bromance" video.

My Role

This was the second video I edited to sell the idea of two becoming one. I was thinking of some examples of amazing combinations and food came to my mind. I wanted to capture the, "You got chocolate in my peanut butter," moment, but in the most epic way possible. I found some great clips of food and epic music. Then, I edited it all together to create the feeling of what happens when you find perfect combinations.

Event Branding

Ed's Retirement Party

Project Details

Ed was the VP of FFR Healthcare Market Research, and we wanted to give him a proper sendoff.

My Role

I was the lead writer on this project. I also worked with an art director to bring this party to life. There are two facts you need to know about Ed. He is a ferocious worker, and he loves soup. Those two facts were all we needed to come up with this souper theme. Every aspect of the party is ladled with that branding. On the day of the party, I helped set up, made sure everything was in order, and was the photographer of the event.

Rain's 6th birthday

Project Details

We needed to plan a party for Rain’s 6th birthday. He loves dinosaurs just as much as he loves learning so we needed to create a theme around that.

My Role

I was the lead writer and worked with an art director to make sure this party’s fun wouldn’t go extinct. We created a whole educational theme park for him to explore for his birthday celebration. I dug around different paleontology textbooks to find only the best dinosaur information. I then turned what I found into fun games, posters, and factsheets for our little kid audience.

Rain's 7th Birthday 

Project Details

Rain turned one year older and one year wiser. He wanted to move on from dinosaurs and into their next evolution just like he was evolving from 6 to 7.

My Role

Through natural selection, I was again the lead writer on this project and worked with an art director. We evolved our work from last year to fit our smarter audience. I found new facts and created fun games for the kids. By playing games and completing worksheets, they learned all there was to know about evolution and what happened to the dinosaurs.